The housing association of 2020: distinctive by design

Against a backdrop of fundamental policy, funding and demographic change, housing associations must ensure that they stay relevant to their customers, communities and wider stakeholders. The change required will go far beyond rearranging the well-worn furniture.  Housing associations, individually and the sector as a whole, need to reflect on their vision and purpose, and as a result review how successfully they are delivering for their customers, who their customers are in the future and what services they provide.

Establishing clarity of purpose is fundamental to laying the foundations for the future and housing associations must set out a compelling corporate strategy that resonates with customers, employees and partners.

As they design and deliver their strategy, housing associations need to harness the potential of digital, data, leadership, culture and innovation. Structural change - consolidation, acquisition, divestment and shared services – may be a feature along the way, but continuing to deliver the sector’s potential lies in a strong vision delivered with understanding and purpose.

The six steps set out in this Talking Points publication represent a clear programme of action that all housing associations can undertake in order to meet the challenges of the next five years and lay secure foundations for the future.