Smart ticketing: Attitudes to public transport ticketing initiatives in the North & Midlands

We surveyed over 1,000 members of the public across the North of England and Midlands regions about their current travel habits and how a range of ticketing and information initiatives would impact on their future use of public transport.

The survey shows there is significant appetite for initiatives that help passengers navigate multioperator and multi-modal transport. It explores six interventions that operators can make – all related to smart ticketing. The results suggest between 25% and 36% would use the public transport more if any one of these were implemented. They also show that across all those we surveyed (not just current bus and train users), they would make between 1 and 1.46 more journeys per week. In short, smart ticketing initiatives can transform the public transport market.  

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Grant Klein

Grant Klein

Partner, PwC United Kingdom

Tel: +44 (0)77 3014 6631

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