This report analyses these changes. It is based on research about what people think is happening in healthcare now, how they approach their own fitness and wellness and what needs to happen in the future. The insights of healthcare professionals, people getting care and people looking for ways to stay healthy help pinpoint where opportunities lie for new entrants to make the biggest contribution to improving health and care.
Alan Milburn and Andrew McKechnie discuss the findings of the report, how new entrants are emerging and disrupting the UK healthcare market and what are the implications.
From our research we created three personas, Jack, Donna and Betty to bring the research findings to life. What do different groups of people look for and prioritise on their health, wellbeing and fitness journey? Find out how they engage with healthcare, wellness and fitness and what the opportunities for new entrants could be. Find out more about each of these personas and watch the animation films.
"A non traditional healthcare player who offers its brand, engineering expertise and knowledge of customers to disrupt the healthcare landscape."
"Consumers are becoming more discerning and have specific demands across the healthcare, wellness and fitness spectrum."
"Consumers are more engaged than ever in their healthcare, fitness and wellness."