New entrants

The time is ripe for new ideas in UK healthcare. Some of those new ideas and solutions will come from new sources – organisations which traditionally have not been involved in healthcare, fitness or wellness. Worldwide, the players on the healthcare pitch are changing. And the UK is no exception. New entrants are emerging, disrupting the old ways of doing things.

Our report analyses these changes. It is based on research about what people think is happening in healthcare now, how they approach their own fitness and wellness and what needs to happen in the future. The insights of healthcare professionals, people getting care and people looking for ways to stay healthy help pinpoint where opportunities lie for new entrants to make the biggest contribution to improving health and care. Real opportunities for the right ideas The UK’s unique healthcare system faces challenges. An ageing population. A rise in chronic conditions. And pressure on finances for the taxpayer-funded National Health Service (NHS). But there are opportunities too. New technologies are opening up new ways to foster good health, maintain fitness and prevent ill-health. New ideas are being embraced to optimise resources and improve outcomes. And, critically, people are more interested in their own health and wellbeing than ever. The trick is to find ways of harnessing the traditional strengths of the UK’s healthcare system and marrying them with the new insights and innovations that new entrants can bring.

Understand consumers, master systems

What matters most is connecting with individual consumers. This report shows they’re keen to take the initiative in looking after themselves and finding the best ways to be looked after. They’re increasingly motivated to stay fit and well. And they have an open mind about who provides services and how and where they are provided. That opens the door to organisations who can find a way to give people what they need in new ways and to partner with the NHS and private healthcare providers in doing so. For those who are prepared to walk through that door there is a bright future ahead. New entrants can help reshape the health, fitness and wellness landscape in the UK.


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Andrew McKechnie

Andrew McKechnie

Strategy& Deals leader, London, PwC United Kingdom

Tel: +44 (0)7799 602349

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