Patients' voice

Healthcare is changing.

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Tomorrow’s patients are in charge.

Healthcare is changing. So the way we think about it has to change too. The world is on the verge of new breakthroughs and new possibilities. Healthcare doesn’t stand still, and neither do patients. Their expectations change. They’re constantly raising the bar. Their sense of what better health and care is like today will change tomorrow. Tomorrow’s patients are in charge.

And they’re ready to test – and challenge – innovation in healthcare. Our new polling puts the patient at the centre by finding out what they care about and why. How do they respond to the system they find themselves in, how do they feel about future changes, particularly those on the technological side, and what are they prepared to do for themselves to improve their own health and wellbeing.

The goal for everyone involved in health  is high quality care for all. But only by understanding what the patient wants can we properly reflect and adapt services to better suit them and deliver a service that is truly patient-centred.


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Behind the data

YouGov carried out a survey of 2000 UK adults in October 2016, addressing the AI & robotics questions.

Opinium carried out a survey of 2000 UK adults in November 2016, addressing the healthy system and consumer spending questions and a survey of 2001 UK adults in October 2017 addressing the health records questions.

For more information on our approach contact

‘The NHS belongs to the people. It is there to improve our health and wellbeing, supporting us to keep mentally and physically well, to get better when we are ill, and when we cannot fully recover, to stay as well as we can to the end of our lives. Our approach will focus on the assets in communities working in co-production with patients, families and carers and collaborating to improve outcomes.’

The NHS Constitution

Contact us

Quentin Cole

Leader of Industry for Government and Health Industries, PwC United Kingdom

Tel: +44 (0) 7770 303 846

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