No Match Found
global growth predicted next 3-5 years
of executives report shifting media landscape and sustainability are key market forces
cited fan & participant trust is a key factor in engaging in ESG
felt gamification/connected tech is greatest opportunity for physical sport
Our sixth edition of our annual Sports Survey reflects a record response from sports leaders, with nearly 800 executives from 55 countries contributing to this edition. Their views on the current state and future direction of the sports industry make a thought provoking read.
The COVID-19 pandemic has caused major disruption around the world and uncertainty continues to affect our daily lives. Here in the UK, the sports sector (like many others) has been significantly impacted and sports organisations have faced unprecedented challenges. This 2021 edition focuses on the journey of recovery for these organisations and the path to building a brighter, more sustainable future. This report illustrates a new reality for sport, where it uses its unique power of inspiration to help create a better future for all.
Our UK sports landscape is changing and is increasingly being shaped by significant external factors. Therefore, it is essential that sports organisations embrace this challenge and strive to transform their businesses to help rebuild a healthier and dynamic sports industry.