The state of the sports industry

Our Sports Survey 2021

Our sixth edition of our annual Sports Survey reflects a record response from sports leaders, with nearly 800 executives from 55 countries contributing to this edition. Their views on the current state and future direction of the sports industry make a thought provoking read.

The COVID-19 pandemic has caused major disruption around the world and uncertainty continues to affect our daily lives. Here in the UK, the sports sector (like many others) has been significantly impacted and sports organisations have faced unprecedented challenges. This 2021 edition focuses on the journey of recovery for these organisations and the path to building a brighter, more sustainable future. This report illustrates a new reality for sport, where it uses its unique power of inspiration to help create a better future for all.

Our analysis explores three major topics:

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Our UK sports landscape is changing and is increasingly being shaped by significant external factors. Therefore, it is essential that sports organisations embrace this challenge and strive to transform their businesses to help rebuild a healthier and dynamic sports industry.

Contact us

Clive Reeves

Clive Reeves

UK Sports Leader, PwC United Kingdom

Tel: +44 (0)7483 944179

David Trunkfield

David Trunkfield

Partner, Hospitality, travel and leisure, Strategy&, PwC United Kingdom

Tel: +44 (0)7764 235446

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