UK hotels forecast update for 2019 and 2020

Room supply surge checks growth pace

Our revised outlook for the UK hotel sector in 2019 and 2020 forecasts:

  • Decelerating RevPAR growth driven by economic and political uncertainty

  • High rates of new supply growth in London and the regions

  • Inbound travel hampered by a “wait and see” attitude from potential tourists to the UK

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London to see relatively resilient ADR growth

Our forecast for London for 2019 calls for only marginal occupancy growth of 0.3%, nudging occupancy to (a very high) 83.6%. ADR (Average Daily Rate) is expected to see around 1.4% growth, taking it to £150.90, a record in nominal terms. But allowing for inflation means prices are in effect going backwards. ADR growth drives RevPAR (Revenue Per Available Room) growth of around 1.7% this year, taking it to £126. In 2020, we anticipate much of the same, as ADR pushes RevPAR up by 1.4% to £128.

Demand and pricing deceleration to drive softer regional forecast

As weaker demand and higher new supply additions begin to bite, we anticipate demand and pricing will decelerate in the regions in 2019. We forecast a 2019 marginal occupancy decline of -0.1%, meaning occupancy stays around 76% (still high by historical levels), after a record high in 2018. ADR is expected to see only around 0.5% growth, taking it to £72.50. RevPAR is predicted to show growth of only 0.4% this year, taking it to £55.10. In 2020 we anticipate a similar pattern; as occupancy growth remains weak, ADR manages around a 0.8% gain taking it to £73.10, buoying RevPAR up by around 0.8% to £55.50.

2019 travel outlook

Despite continued macro and geopolitical uncertainty, international leisure travel held up relatively well in 2018, supported by the weak pound. Operators we have spoken to expect the pound to remain advantageous against the euro, at least until the Autumn. However, some reports suggest a “wait and see” attitude is developing among potential travellers to the UK, especially those from Europe. Events such as the ICC Cricket World Cup in July, Netball World Cup in Liverpool, 2019 Manchester International Festival and UEFA Euro 2020 football championships should provide an uplift for hotels.


Macroeconomic outlook

In our main economic scenario, we project UK growth to remain modest at around 1.4% in 2019 and 1.7% in 2020. This reflects the drag on business investment from ongoing economic and political uncertainty relating to the outcome of the Brexit negotiations. But the higher government spending and short-term tax cuts announced in the Budget will provide some boost to growth in 2019.

Supply backdrop: it’s raining rooms

We believe the high level of hotel development in 2019 and 2020 could dampen performance growth across the UK. This effect could be exacerbated by weaker domestic and international economic and demand growth.

While new supply grew by 2% in London in 2018, it is forecast to increase by a further 4% this year. London always absorbs new room supply (eventually) but there can be a period of imbalance and with weaker corporate demand, considerable uncertainty, no blockbuster events and no uplift from Farnborough International Airshow this year, we believe current new supply levels could dampen performance.

Cities across the regions continue to see high levels of new supply, new brands and products, with oversupply an issue for some as overall rooms supply grew by 1.8% in 2018. In 2019 a further 3.3% increase in supply is expected. Some cities outside London, including Edinburgh, Belfast, Liverpool, Plymouth and Bristol, have seen high levels of new supply recently which has impacted performance.

Deals outlook

Despite the continued Brexit uncertainty, we have seen a greater level of hotel deals during 2018, with total deal volume reaching c. £6.6 billion, a 36% increase on the total deal volume in 2017. This makes the deal volume in 2018 the second highest ever after 2015, which saw record levels of c. £9.3 billion.

There is an expectation for continued inward investment from Europe and the Far East looking for good opportunities and strong returns, especially given relative low value of the pound. We anticipate the total deal volume in 2019 will decrease by c.10% to around £6 billion, albeit above our original estimate of £4.5 billion due to a number of portfolios that are anticipated to complete in 2019. A further softening in deal volumes is anticipated in 2020 to c. £5.4 billion.

“We’ve had a hugely successful year in 2018, but I think things will become more commercially challenging over the next couple of years. As we all know, the biggest challenge is going to be attracting and retaining talented people to be part of our team.”

Adam Rowledge, GMGeorgian House Hotel

Contact us

David Trunkfield

Hospitality and Leisure Leader, PwC United Kingdom

Tel: +44 (0) 7764 235 446

Samantha Ward

Hotels Sector Leader, PwC United Kingdom

Tel: +44 (0)7923 289 644

Simon Hampton

Head of Real Estate Corporate Finance, Real Estate Deals Leader, Partner, Corporate Finance, PwC United Kingdom

Tel: +44 (0) 7990 506 355

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