The Golden Quarter

Consumer trends and retail insights across the season

Meet changing consumer behaviours to drive the retail recovery.

Even before recent events, the retail and leisure industry was a difficult  environment, particularly for retailers in UK shopping centres and on the high street. The last few months have simply intensified these challenges. Online shopping is dominant, consumer behaviours have changed, and store closures and retail administrations have grown. 

In such a difficult trading environment, a proactive approach to managing uncertainty is key. But cost-cutting alone will not be enough. Organisations need to get complete control over the complex financial, operational and strategic challenges they face, to set out a path that puts their business on a positive trajectory.

Before you begin to restructure for your recovery, you need to truly understand the condition of the retail and leisure industry, shopper habits and the UK high street. And that’s where we can help.

For many, this year's retail Golden  Quarter is more important than ever. Over the next few months, we'll explore the health of the retail sector, consumer behaviours, industry and technology trends. We'll then use that insight to help you act rapidly, giving you the right technical skills and know-how at scale, so that you can keep control of your business, attract and engage UK shoppers while managing the cost of staying competitive.

retail outlook

Retail Outlook 2021

A look at the topics that will shape retail this year. Short insights that provide practical, actionable tips for retailers and the organisations that supply them.

View our collection of insights

Retail & Consumer 2021 Briefing Highlights

How did COVID-19 affect retail and consumer businesses in 2020, and how are we expecting the industry to respond in 2021? We share the key highlights from our virtual event.

Read our latest insight  Watch the recording

Read the latest Golden Quarter insights

Consumer Sentiment

With consumer confidence at record levels once more, what does that mean for retailers? Our consumer sentiment survey looks at confidence across ages and regions, category spending intentions and whether the uncertainty over a return to normal may affect spending.

Read our latest insight

Store Opening & Closures

Has the pandemic affected store openings and closures this year? Our look at the latest research shows challenging times ahead for retailers and leisures operators.

Read our 2021 insight  Read our 2020 insight

Christmas Promotions 2020

With slightly higher retailer participation in promotions this year, and activity peaking around Black Friday, what does that mean for the run up to Christmas? Will retailers be able to balance margins and continue to encourage consumers to spend? Or have we already seen the best of the bargains?

Read our latest insight

Christmas Predictions 2020

How might Christmas shopping look in the middle of a global pandemic? Our latest research shows a different festive season this year, which has impacted how much we'll spend and where people might shop.

Read our latest insight

Black Friday & Cyber Monday

How will the lockdown in England and restrictions elsewhere affect Black Friday? Our latest research shows a drop in participation, an intention to spend slightly more and a change of interest in different categories.

Read our latest insight

Contact us

Jacqueline Windsor

Jacqueline Windsor

Partner in Strategy& Deals Consumer Markets and Head of Retail, PwC United Kingdom

Tel: +44 (0)7801 074739

Lisa Hooker

Lisa Hooker

Leader of Industry for Consumer Markets, PwC United Kingdom

Tel: +44 (0)7802 882562

Sam Waller

Sam Waller

Consulting Partner and Consumer Goods Sector Leader, PwC United Kingdom

Tel: +44 (0)7850 515966

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