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Helping deliver the largest sporting event ever staged in the history of the Midlands

21 September, 2021

Alison Breadon

Markets Senior Partner, East Midlands, East Midlands, PwC United Kingdom

+44 (0)7740 894817


The Birmingham 2022 Commonwealth Games (B2022), takes place between 28 July to 8 August 2022 - the largest event ever staged in the history of the city and the region. When the chance came along for me to play a part in this once in a generation event, I dived in, head-first.

Sport has always been a big part of my life. Not just because of the health and wellbeing benefits this brings, or as a volunteer at Swim England, but because of the fun to be had, and the friendships that are made as a participant and observer. Put simply, sport builds community. And never more so, have I felt that community is what we need right now, in this incredibly challenging period.

Having been an avid follower of the Tokyo 2020 Olympics this summer I, for one, can’t wait for 28 July 2022, where everyone will get to see Birmingham in all its glory. It was only recently that I also realised what a home Games will mean for our home nations’ athletes, listening to competitors describe the importance of home support from family and friends as being the same as ‘having another player on the pitch’, and seeing the impact on athletes of competing without this support at Tokyo.

"The Birmingham Games will also be unique in achieving a number of firsts. It will showcase the largest ever female and para sport programme in history and is committed in its ambitions to stage the first ever carbon-neutral Commonwealth Games."

And while we will undoubtedly have 11 days of amazing sports next Summer, and a dazzling spectacle under the creative genius of Martin Green, the Games, right here in Birmingham, will have a far-reaching impact on our local communities, businesses and across the broader region.

As Birmingham 2022’s professional services advisors, PwC are committed to supporting the Games and the challenges they bring. The Organising Committee’s ambitions strongly align to PwC’s own place and purpose ethos in promoting social mobility,and diversity, supporting the development of the next generation of workforce and the wellbeing of our people.

You can find out more about this and the impact on our city region in a recent blog from Matthew Hammond, Midlands Region Leader, PwC UK.

"Arranging a major sporting event of this scale and importance will always be a huge challenge for any Organising Committee and its partners and supporters, but I’m proud to see how everyone has stepped up to ensure the event will leave a lasting legacy on the region."

Our work with the Organising Committee to date reflects this, for example, we will be hosting a celebratory launch event to mark the start of this journey, followed by a series of themed senior level events throughout the build up to the Games.

I know I speak on behalf of all of my PwC team when I say there is never a dull day in the major events world. Personally, it has been challenging but extremely rewarding to work with the Organising Committee. We have faced unique challenges together, but also found solutions - which is at the heart of what PwC does, and as the Games’ official supplier of professional advisory services will continue to do so.

Alison Breadon

Markets Senior Partner, East Midlands, East Midlands, PwC United Kingdom

+44 (0)7740 894817


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