Organisations face a period of unprecedented change as the fourth industrial revolution promises to alter how we all live and work. Business leaders have realistic expectations about the future but they also know that there are always opportunities for growth and innovation.
The secret to success is to plot a course through both your internal challenges and external market conditions.
That’s why we’re launching Connected Intelligence. Built from the foundations of the PwC CEO Survey it introduces wider insights gathered from a variety of markets and experts to offer deeper perspectives.
Big issues call for big ideas. We ask business leaders from a variety of industries how they are shaping their companies to meet the challenges of the future. From AI to Big Data, from shifting workforces to achieving growth, this series delves into how these leaders are planning to meet these challenges head on with bold ambitions and fresh thinking.
Using AI, data and analytics as part of a technology-driven approach to intelligence will change the world. That said, adoption rates remain low for now; many companies lack the capability to adopt, don’t understand how to channel the potential of AI, lack the talent, or a combination of all these factors. Taking a wait and see approach might feel like the safe option, but these organisations risk missing out on the competitive advantages available to successful early adopters.
Making the most of AI and harnessing the power of data will only be successful with human care and supervision. And as more tasks in a job role become automated, organisations need to think more about the value of softer, cognitive skills – attributes that remain emphatically human.
More broadly, as organisations evolve with the advent of new technologies, the future workforce will shift away from fixed-cost employees, with a focus on jobs and their role within a business, to a more agile, contingent strategy.
As we look to the future, a constant process of evaluating and adapting to the changing landscape – all while learning new approaches to attracting and retaining the right talent for your organisation – will become more important than ever.
Taking a more connected technology-driven approach to intelligence will allow businesses to harness the full potential of data, improve decision-making and ultimately become more productive.
The global leaders of the future are those with the confidence to adapt to the changing landscape of the present - from technology to those who will unlock its potential.