Connected Intelligence

Organisations face a period of unprecedented change as the fourth industrial revolution promises to alter how we all live and work. Business leaders have realistic expectations about the future but they also know that there are always opportunities for growth and innovation.

The secret to success is to plot a course through both your internal challenges and external market conditions.

That’s why we’re launching Connected Intelligence. Built from the foundations of the PwC CEO Survey it introduces wider insights gathered from a variety of markets and experts to offer deeper perspectives.

Connected Intelligence

Insight is powerful, it’s what you do with it that counts

In the face of uncertainty, some common themes for business leaders have emerged. Our Head of Client Experience Heather Melville, OBE, will be unpicking this further in a series of videos, starting with AI.

Duration: 00:00:42

Explore Connected Intelligence

The importance of growth ambitions, the opportunities offered by AI, challenges with data and analytics, and how to identify and secure the skills needed in the workforce are some of the areas you can explore in the links below.

Charting a path for growth: Harnessing digital transformation and talent

Taking a more connected technology-driven approach to intelligence will allow businesses to harness the full potential of data, improve decision-making and ultimately become more productive.

Using AI, data and analytics as part of this technology-driven approach to intelligence will change the world. That said, adoption rates remain low for now; many companies lack the capability to adopt, don’t understand how to channel the potential of AI, lack the talent, or a combination of all these factors. Taking a wait and see approach might feel like the safe option, but these organisations risk missing out on the competitive advantages available to successful early adopters.

Making the most of AI and harnessing the power of data will only be successful with human care and supervision. And as more tasks in a job role become automated, organisations need to think more about the value of softer, cognitive skills – attributes that remain emphatically human.

More broadly, as organisations evolve with the advent of new technologies, the future workforce will shift away from fixed-cost employees, with a focus on jobs and their role within a business, to a more agile, contingent strategy.

As we look to the future, a constant process of evaluating and adapting to the changing landscape – all while learning new approaches to attracting and retaining the right talent for your organisation – will become more important than ever.

With the adoption of AI at a tipping point, businesses able to bridge the gap between theory and reality will find themselves with a true competitive edge.

The global leaders of the future are those with the confidence to adapt to the changing landscape of the present - from technology to those who will unlock its potential.

Introducing our Podcast: Business leaders in conversation

As part of Connected Intelligence, some of our PwC partners have spoken to business leaders from a variety of different industries across the UK to explore how they see the future, and how they are driving change to achieve that vision. Kicking off the series is Dr Manfred Rudhart, CEO Arriva, with more to come over the next few months.

Listen here


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Kevin Eliis Kevin Ellis

Kevin Ellis

Chairman and Senior partner


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