Part 1: Athlete Insights
How British athletes are using data insights to improve training and recovery
Part one looks at how athletes are using the data insights provided by PwC’s data and analytics team to improve their performance.

Part 2: Coach Insights
How coaches are combining intuition with data insights
Part two looks at how coaches are using the data insights provided by PwC’s data intelligence team to enhance their own winning intuition and improve athletes’ performance.

Part 3: Data Insight
How data insights are helping British Athletics go for gold
In our final instalment of the series, we explore how PwC’s data intelligence team are bringing together all the data sets collected by British Athletics, providing powerful insights to help athletes win more medals in more events.
