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UK Trade. The New Agenda. Read our reports.

At PwC, we started a conversation - across regions, business, government and society - to examine what the UK can do to drive trade and investment harder and better than it has before.


We believe there is a once in a generation opportunity for the UK to recast its role in global markets in a way that is genuinely differentiating, reset priorities on the sectors that will drive long term prosperity, and to rework how the UK collaborates to deliver trade and investment success

Our first report, Time for the UK to recast, reset and rework, brought together the insights from PwC's UK Trade Summit, along with data from an online survey and conversations with government and business across the country to develop some key recommendations, to set the agenda for change. Our further reports explore the themes that emerged in more detail.

Business in focus podcast

In this podcast, host Emily Khan was joined by PwC’s UK International Trade Lead Partner Matt Alabaster and Sam Myers, the Trade Commissioner for DIT, based in Singapore, to discuss some of the themes from PwC’s research into the priorities for UK trade and investment, as well as tackling market access barriers and driving the UK’s prosperity through partnerships with Asia Pacific.


Contact us

Matthew Alabaster

Matthew Alabaster

Partner, Strategy&, PwC United Kingdom

Tel: +44 (0)7866 727124

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