PwC and AngelsCube launch the Scale | Commerce programme

Dec 05, 2017

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  • Scale Commerce launches in partnership with AngelsCube
  • Programme focuses on commercial opportunities for scale-ups in the retail and hospitality sector
  • Previous participants in PwC’s Scale programmes have raised over £80 million in equity

PwC and AngelsCube are launching Scale Commerce, part of a series of scale programmes across the UK to support high potential scale-up businesses.

Scale Commerce aims to provide the missing link between fast-growth scale-ups and retailers to deliver meaningful relationships that can drive mutually beneficial commercial opportunities.  The programme is being delivered together with London-based, AngelsCube.  AngelsCube is an intelligence data driven platform that helps corporates and enterprises foster innovation by accessing startups with disruptive technologies, products and services.

The 12-week programme has identified 10 of the best international scale-ups and will focus on helping transform the customer experience, signposting commercial opportunities and identifying additional funding. The programme will introduce the 10 companies to potential customers, industry decision makers and investors who may procure from, partner, go-to-market or invest in their business. They’ll also have access to AngelsCube and PwC’s extended community of experts.

The Scale Commerce cohort of businesses are:

BugFinders - High speed, multi device digital testing via a global community of 55,000 professional testers.

Cervest - Actionable risk intelligence with AI for smarter and sustainable supply-chain decisions.

Mercaux - The fastest mobile retail platform - enabling the digital in-store experience.

Mobula - Mobile commerce made simple, beautiful & powerful.

parcelLab - The revolution of personalised post-checkout communication.

Photospire - Photospire helps brands create contextual video to send the right message, at the right time to the right person.

Rotaready - Effortlessly intelligent staff rota software, allowing businesses to create optimised, data-driven schedules in seconds.

Singular Intelligence - Enables brands and retailers to significantly improve their profit, customer experience and market share by automated, real-time recommendations for profitable promotions and supply planning considering all market factors, powered by AI.

StoryStream - Supercharged StoryTelling - StoryStream uses proprietary AI to transform the efficiency and performance of content marketing.

Thirdeye Labs - AI technology that automates and scales the process of visually inspecting the shopfloor to give insights into how to cut costs and improve the customer experience.

Alexandre Covello, CEO of AngelsCube, said:

"We are partnering with PwC to select the most successful innovative companies and technologies in retail and commerce. The successful companies will be given first-hand access to a multi-disciplinary network of industry experts, mentors and strategic investors.”

“We are delighted to partner with PwC on this cohort of the Scale programme and truly believe in the positive impact this game-changing initiative can have on participating companies.”

Previous participants in PwC’s scale-up programmes raised £60 million in equity on joining and have since gone on to raise a further £20 million, demonstrating rapid progression and quality. As well as investment, the cohorts were introduced to over 500 relevant stakeholders which has so far enabled over 70 pilots.

Nigel Howlett, UK digital private business leader at PwC, commented:

“The landscape of commerce is changing so fast that many large retailers are unable to innovate quickly enough to keep pace with their competitors.We’re bringing together ambitious scale-ups showcasing groundbreaking technology to connect with the world’s biggest brands.We’re empowering these fast-growth scale-ups whilst enabling retailers to transform the customer experience.”

“With our huge network and specialist skills, PwC is ideally placed to do this and we’re helping break down the barriers that can prevent collaboration even getting off the ground, whether that’s the inexperience of startups or the complexity of large retailers and brands”

Applications to PwC Scale programmes are open here. For more information please contact Charlie Robinson on 07802 660 747 or via email,


Notes for editors.

About AngelsCube

AngelsCube is an intelligence data driven platform, providing curation and selection of the European technology and startup ecosystem. Founded by a team with significant venture capital experience, they build early-stage technology investment portfolios for their investors and help corporates and enterprises foster innovation by accessing startups with disruptive technologies, products and services.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details. © 2017 PwC. All rights reserved

Contact us

Tilly Parke
Manager, media relations, PwC United Kingdom
Tel: +44(0)7551 235 010

Tom Hoskin
Scale proposition lead, PwC United Kingdom
Tel: +44 (0)20 721 21518

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