PwC strengthens its sports offering

Apr 26, 2021

Clive Reeves has joined PwC’s Strategy& practice as a director focusing on the firm's sports clients.

Clive joins from PwC’s Switzerland firm where he worked in the Sports Business Advisory practice as a Senior Manager. At PwC, Clive will lead and build on the firm’s deals, strategy and value creation offerings to its sports industry clients. Clive will advise sports organisations on strategy and deliver commercial due diligence services to investors.

Clive has 13 years experience in the sports industry and has previously held senior roles within English football. In his advisory work, Clive has advised a range of sports organisations in the English Premier League, Premiership Rugby, English Cricket, the Australian Football League and the NBA. He has also worked with a number of international governing bodies, sports media companies, sports tech businesses and esports organisations.

Clive Reeves, said:

“I am very pleased to join PwC’s UK firm and I’m excited by the opportunity to grow our sports business. Through combining my industry expertise and business advisory experience, I look forward to working with our clients to navigate a path through today’s unprecedented challenges and to build stronger organisations for the future.”


Nick George, Strategy& partner, said:

“We are pleased to have Clive joining our deals practice where his knowledge and experience will bolster our team and enable us to better support our clients in the sports sector.”


David Trunkfield, head of hospitality and leisure at PwC. said:

“Clive is a great addition to our team and will help bolster our sports offering to our clients.”




Notes to editors

Clive holds a PhD in sports performance from Leeds Beckett University (UK) and an MBA from Cass Business School, University of London (UK).


About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.

© 2021 PwC. All rights reserved

Contact us

Felix Ampofo

Felix Ampofo

Manager, Media relations, PwC United Kingdom

Tel: +44 (0)7841 468245

Follow us