Commenting on the Office of National Statistics Retail sales figures for November 2019,
Lisa Hooker, consumer markets leader at PwC, said:
“At a headline level, the seasonally-adjusted decline in retail sales makes for disappointing reading, although perhaps not a surprise given the unsettled weather, political and economic uncertainty, and the fact that consumers are generally planning to do their Christmas shopping later this year.
“However, with today’s retail sales figures not capturing the late Black Friday, and the ONS’s seasonal adjustments not covering key categories like fashion, where we know some of the biggest bargains were to be had, all eyes will be on next month’s numbers, which will include both Black Friday and the critical run up to Christmas.
“Looking ahead to December, the election and other distractions heralded a slower start to the month, so all eyes will be on this weekend’s ‘Super Saturday’ when we expect a last minute rush to the shops, and potentially some big bargains for patient consumers.
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