Scale-ups showcase latest retail tech innovations at PwC and AngelsCube event

Jun 08, 2018

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  • PwC and AnglesCube run second Scale | Commerce programme
  • 150 retailers and sector exports attend Scale | Commerce 2.0 executive evening to explore the latest B2B innovation in the retail and hospitality sector
  • Previous participants in PwC’s Scale programmes have raised over £295 million in equity with companies now valued collectively at over $1bn

Over 150 retail and hospitality experts joined forces to explore the latest B2B innovation in their sector at PwC and AnglesCube’s Scale | Commerce executive evening. Nine of the best international scale-ups in the commerce sector pitched their groundbreaking technology solutions to established retailers and industry experts.   

Building on the success of their first programme, PwC and AnglesCube are running Scale | Commerce 2.0 as part of a series of PwC scale-up programmes across the UK. The 12-week commerce programme helps scale-ups in the retail, hospitality and leisure space to transform their customer experience, gain traction, source commercial opportunities and secure additional funding, as well as providing introductions to key industry players and PwC’s wider network.

The Scale Commerce cohort of businesses are:

SentiSum - helps large businesses improve their customer sentiment by finding and quantifying their customer's pain points using advanced machine learning to give companies the power of 1000 analysts, in real-time, and at a fraction of the cost.

CyNation - a leader in the integration of cyber security & compliance into one platform for supply chain risk management, using AI & Machine Learning.

OneStock - helps retail-chains better join-up supply and demand, making any product existing anywhere in their organisation available to any customer wanting it, through any channel, via any delivery or collection method profitably and intelligently.

MishiPay - provides theft-proof mobile self-checkout technology that allows in-store shoppers to simply scan, pay and leave without ever having to wait in a queue.

Proximity Insight - has an innovative shop floor engagement platform combining task management, customer engagement, commerce, learning and communication to enable store teams to improve productivity and drive loyalty and repeat purchase across all channels.

rais - takes the hard work out of unifying, managing, making sense of and activating siloed customer data to improve the customer experience, helping clients to grow in a more deliberate, considered manner.

NeuroFlash - has built a strong Strong AI that analyses linguistic patterns, mapping consumers in order to predict how and what consumers think for most effective marketing content.

Ksubaka - is a SaaS platform providing tools to digitize social spaces, primarily stores, to enable them to ‘work better’, bridging the gap between a store’s physical space and its mobile app. Using playful interactions and big data analytics, Ksubaka has developed a unique approach to get shoppers to engage at scale with interactive screens in social spaces.

Segmentify - is an e-commerce personalization platform that helps online retailers to optimize their conversion rates, converting visitors into customers with smart personalized recommendations with its proprietary AI algorithms which are capable of analyzing user behavior in real time. 

Alexandre Covello, CEO of AngelsCube, said:

"We are partnering with PwC to help  the most successful innovative companies and technologies in the retail and commerce space make headway with traditional businesses. The programme gives first-hand access to a multi-disciplinary network of industry experts, mentors and some of the world’s biggest brands.”

“We are delighted to partner with PwC on this cohort of the Scale programme and truly believe in the positive impact this game changing initiative can have on participating companies.”

Previous participants in PwC’s scale-up programmes collectively raised £295 million in equity on joining and have since been valued at $1bn, demonstrating rapid progression and quality. As well as investment, the cohorts received 1700 introductions to over 800 relevant executive stakeholders driving commercial opportunities for both parties.

Tom Hoskin, Scale lead at PwC, commented:

“UK retailers have been experiencing a tough trading environment of late, so it’s now more important than ever that they embrace technology and innovate to retain their customers and continue to grow. By collaborating with scale-ups, established retailers can tap into machine learning and AI solutions that could take them years to develop on their own.

“Our analysis on the potential impact of AI and other smart technology finds that 42% of wholesale and retail trade jobs could be at risk of automation by the mid 2030s in the UK. Understanding advances in technology will not only help businesses engage with consumers, but will also be essential to helping them reskill their own workforce.”

Applications to PwC Scale programmes are open here. For more information please contact Prashil Shah on 07841 788 442 or via email,


Notes for editors.

About AngelsCube

AngelsCube is an intelligence data driven platform, providing curation and selection of the European technology and startup ecosystem. Founded by a team with significant venture capital experience, they build early-stage technology investment portfolios for their investors and help corporates and enterprises foster innovation by accessing startups with disruptive technologies, products and services.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details. © 2018 PwC. All rights reserved

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