PwC acquires Optimisa Research to expand its global research & insight services

Aug 02, 2017

Start adding items to your reading lists:
Save this item to:
This item has been saved to your reading list.

PwC has today [2 August 2017] announced that it has acquired the UK research business, Optimisa Research, significantly expanding the capacity of its existing global research to insight consulting business. Together the new merged teams will become PwC Research, providing connected insight to local, national and international businesses.

The deal will provide PwC clients with significantly increased qualitative and consumer-led research capabilities. It will also strengthen the national and regional reach of PwC Research with additional capacity in London, Belfast and Leeds.

Optimisa Research is a full service agency with offices in London and Leeds and has over 30 years' experience in conducting qualitative and quantitative projects. The company has an annual turnover of around £4m and employs forty-five staff, who will all join PwC from today.

PwC’s research to insight consulting business is a global Centre of Excellence for research, insight and analytics and is based in Belfast, delivering research services for global clients, ranging from Fortune 500 companies to national governments. With the acquisition of Optimisa, the new business, PwC Research, will now comprise more than 100 research professionals and analytics consultants in Belfast, Leeds and London.

Announcing the acquisition, PwC partner and PwC Research leader, Honor Mallon, said:

“Incorporating the extensive skillset of the Optimisa team with our existing business is key to differentiating our service and accelerating growth.

“We are already providing research and insight to PwC clients globally and this acquisition will expand our capacity to deliver integrated quantitative and qualitative insights to both business and consumer-facing clients. Optimisa has distinct strengths in the financial services sector - a key industry sector where we are already particularly active.

“The combined business will give us unrivalled market differentiation and allow PwC Research to provide truly connected insight to our clients. By merging our business expertise, research capability and data analytics we can provide insight that will help organisations worldwide, make better strategic decisions."

Optimisa CEO, Michelle Norman, who becomes a director in PwC Research, said:

“Since the company launched nearly 30 years ago, we have undertaken a wide-range of prestigious and thought-provoking research across the UK, Europe, the Americas and Asia Pacific.

“Our services complement those of PwC and together our combined potential will allow us to deliver a more rounded solution for clients. We have similar aspirations for growth and now, as part of PwC Research, I am confident that we can accelerate our combined growth and reach.”

Marco Amitrano, UK head of consulting at PwC, added:

“This acquisition marks not only a significant addition to our research capabilities, supporting ambitious growth plans over the next few years, but also supports our strategic priority to bring more connected insight to our clients as they tackle increasingly complex business transformation challenges and seek opportunities for growth that arise from disruption in their industries.”

Following the acquisition of Optimisa, the combined PwC Research business will have specialist knowledge in sectors including retail, utilities, banking and financial services. These will include business-to-business (B2B), business-to-consumer (B2C) and business-to-employee (B2E) research, supported by strong data analytics, and PwC’s global consulting expertise.


Notes for editors.

  • Find out more about the acquisition and the expanded PwC Research business.
  • For further information or interview requests, please contact Felicity Main: / 020 7213 3092

About PwC Research

PwC Research is PwC’s global centre of excellence, providing B2B, B2C and B2E research, evidence-based insight and data analytics to national and international clients including highly regulated businesses such as financial services, utilities, technology and pharma.

Our research provides the evidence and insight that can drive strategic change, support decision-making and help organisations mitigate risk and build trust into core business processes. Our research and insight helps highly regulated businesses to meet compliance requirements, identify service performance gaps and better meet the needs of customers.


About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details. © 2017 PwC. All rights reserved

Contact us

Felicity Main
Manager, media relations, PwC United Kingdom
Tel: +44 (0)7841 467 421

Follow us