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PwC announces new Sector Leader for Consumer Goods

27 Apr 2022

PwC has further strengthened its Consumer Markets practice, announcing Sam Waller as Sector Leader for Consumer Goods. 

A Partner since 2016, Sam will provide strategic counsel to clients looking to engage and respond to changing operating environments and consumer demands. This is alongside navigating logistical challenges posed to supply chains as well as inflation impacts on both consumers and business. 

Sam leads PwC’s UK consulting practice for retail and consumer sectors. He has also provided business consulting advice to global clients since 1997 in markets spanning the UK, US, Europe, Middle East and Asia. He helped them change and create value in their businesses by leading transformation programmes focused on IT, finance, HR, procurement, legal and real estate.

Sam Waller, Sector Leader for Consumer Goods at PwC UK, said:

“The pandemic accelerated underlying market trends within the Consumer Goods sector, reshaping the industry as we know it. It has led to higher online penetration; increased consumer focus on wellness; and, notably, a greater focus on conscientious consumption. As Consumer Goods businesses transform, the companies that can navigate cost headwinds and meet changing expectations of consumers and investors will succeed. 

“As a firm, we provide world-class services in finance, supply chain, customer and cloud transformation; deals advice and value creation; cyber and ESG.  In this role, I will be bringing the best of our firm to our Consumer Goods clients and help them to address the challenges they are facing today and in the future."

Quentin Cole, UK Head of Industries at PwC UK, added:

“Recent technological disruption has created numerous opportunities for us to work with clients providing consumer goods, as they focus on driving digital transformation given the rapid evolution of how consumers are discovering and engaging with brands. 

“Sam’s significant experience working across global organisations will be highly relevant as he supports our clients to navigate some of the major market challenges and opportunities, whilst looking to promote responsible growth. I’m really looking forward to working alongside him and his teams.”

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