PwC Launches 2021 Scale | PropTech cohort

PwC Scale | PropTech has unveiled this year’s cohort of exciting scale-ups who are rapidly transforming the Real Estate industry.

The PropTech programme, now in its second year,  is delivered in collaboration with GrowthBuilders and brings together established Real Estate industry leaders and high-tech scale-up disruptors to work more closely and drive innovation in the market.

Over half of this year’s cohort are based overseas representing companies across Europe and as far as the United States. Among the technologies utilised from this year’s cohort are Artificial Intelligence (AI), Machine Learning, Internet of Things (IOT) and Cloud Based Platforms.

How does it work?

The programme is delivered over 10 weeks and curates partnerships, co-creation and collaboration between scale-ups and large Real Estate organisations keen to tap into new ways of achieving profitability, growth and innovation.

PwC’s Scale offering of three core components is proven to accelerate growth by:

1) Tapping into PwC’s corporate network that stretches around the globe

2) Exploring opportunities with PwC leaders who work with the biggest Real Estate organisations.

3) Upskilling and developing scale-up teams through a world-class business growth curriculum

With the team having already run 44 Scale Programmes in the UK working with 438 scale-ups, the model brings real-time value to all parties, as the cohort itself is curated around PwC’s large client challenges which brings through highly relevant solutions to drive opportunities for both, as we see from last year’s cohort member, Mortar

George Unsworth, CEO and Founder of Mortar commented:

“Mortar matured rapidly during its participation in the PwC Scale Up programme. The programme offered us unrivalled insights into the real estate sector and a challenging environment in which we refined our products and propositions with the support of seasoned sales and procurement specialists. We left the programme with a significantly more engaged network of clients and support, from which we continue to benefit today.”

 The business curriculum brings everything together to build long lasting ventures, covering topics such as sales and marketing, operational growth, professional readiness, valuations, leading through growth as well as exposure to trends driving the Real Estate Industry.

The face of towns and cities are changing, technology, social and environmental factors are speeding up, occupiers are now better informed and more demanding and the real estate model is evolving from financial asset class to service provider. The need for innovation in the sector is crucial.

As a result, nearly two thirds of Real Estate leaders have increased the use of technology in their operational businesses over the past year. More real estate professionals are harnessing technology to gain a competitive edge and many are now either investing in or partnering with startup PropTech firms.

Angus Johnston PwC’s UK Real Estate Lead said:

“PropTech scale-ups are the future of Real Estate. We’re seeing more of our clients collaborating with fast-growth tech companies to gain a competitive advantage, however it’s a noisy market out there and many clients want to efficiently see what is out there and learn how they can use these innovative solutions. 

"The Scale | PropTech programme bridges this gap by combining cutting edge technology with networking events and best practice, the programme enables businesses to accelerate their growth by opening the door to new opportunities and solving real problems for our large clients.”

The PwC Scale PropTech 2020 cohort of businesses are:

Bin-e - Bin-e is an IOT touchless device which sorts and compresses recyclables automatically. It combines unique AI-based object recognition, fill level control and data processing to make waste management convenient and efficient.

Book a Corner - Book A Corner is a digital solution for shopping centres, that helps them digitise their short-term rental process. this allows centres to manage and lease their assets in a simple, and online way.

Datscha UK Ltd - Datscha’s core DNA is to collect, clean, aggregate, and visualise public and proprietary real estate data in the market’s most modern and intuitive web-based solution. Datscha is owned by Real Capital Analytics.

EcoSync Ltd - EcoSync has developed a cloud-based platform that can synchronise room-by-room level temperature control with real-time occupancy for energy saving and improved comfort.

HARNESS Data - HARNESS is a data enabler primarily focused on commercial real estate. The company extracts data from any PDF document, provides structured outputs, which can be address matched and stitched with corresponding data at unit level, even where no UPRN exists.

Navigator CRE - NavigatorCRE is a patented, cloud-based data integration and visualization platform, focused on CRE owners, operators, investors, and developers.  NavigatorCRE helps CRE CXOs accelerate decision making.

Tower360 - TOWER360 provides no-code enterprise apps to build data aggregation pipelines and automate complex end-to-end asset management workflows to help real estate owners improve data quality, reduce costs and increase revenues.

UbiqiSense ApS - UbiqiSense is on a mission to make the operation of buildings all about the people inside them. The company’s rich and actionable data aims to empower people in the future workplace

WREX - WREX's global B2B marketplace and SaaS technology allows agents, teams and enterprises to manage the entire sales cycle and simplifies the selling process for real estate. WREX says it is "one platform for every aspect of your business", covering lead generation and management, back-office automation, business intelligence and performance reporting, portal and listing integration, real estate CRM, transaction management and more.

If you are looking for more information or are interested in being involved then please get in touch with Victoria Verde, Scale PropTech Lead, on on or Stephen Meager, GrowthBuilders Partner on

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