In 2020, we saw the biggest upheaval of the UK business community in modern times. Overnight, entire workforces shifted to remote working. International borders closed, with flights grounded. Logistics and supply chains required immediate reorganisation. At the same time, business leaders began to reimagine their role in society and to consider the legacy they would leave for future generations.
Through a series of interviews, PwC captured the realities of life inside family and privately-run businesses all over the country, as they pivoted in the face of the COVID-19 pandemic. Here, we reflect on those experiences - and consider the transformations that look set to endure.
In this report, we reflect on the experiences of 2020 and what they can tell us about the year ahead - and we consider the transformations that look set to endure.