UK businesses are feeling optimistic, but need a clear strategy and the right tools for the hurdles still to come
believe top line revenue will return to pre-pandemic levels within two years
anticipate a liquidity shortfall in the next 12 months
have not produced 12-month forecasts that plan for a range of best and worst-case scenarios
After 12 months of uncertainty and challenge, UK business leaders have spoken and they’re ready to return to growth. We surveyed 400 business leaders and management to see how businesses were preparing for their recovery and their view of the path back to normality.
Yet behind the resilience and optimism challenges still exist. To capitalise on the opportunities ahead, businesses need to be using the tools and strategies available to them to their full effect. Our findings uncovered areas where businesses may be vulnerable in the road ahead. We explore these, along with the steps that can best support them on the path to sustainable growth.
Our report covers:
“To survive, firms need a dose of realism to counter their optimism.”