PwC UK Corporate Finance advises on the sale of Moola to JLT

The PwC UK Financial Services Corporate Finance team is pleased to announce the sale of the award-winning digital saving and investment service Moola to JLT.

JLT’s acquisition of Moola represents yet another example of blue-chip corporates seeking to collaborate with leading UK fintechs to expand their client proposition.

Moola is an innovative, affordable and consumer-friendly investment service. It offers customers the opportunity to invest in Individual Savings Accounts (ISAs), Generalised Investment Accounts (GIA), as well as ethical and tax efficient portfolios. Moola provides free educational content to empower individuals with the knowledge to make smarter decisions with their money and enable them to cut through financial jargon.

The acquisition of Moola is aligned to JLT’s strategy of helping UK businesses deliver better performance through the improved financial, emotional and physical wellness of its people. Moola complements this strategy by enhancing the financial wellbeing of its customers. Moola will become a core offering on Benpal, JLT’s rewards and benefits platform, as well as continuing to be accessible through the website and other channels.

PwC Corporate Finance acted as lead financial adviser to the shareholders of Moola. The PwC team advising on the deal was Steve Cater, Jeremy Sweetnam, Andrew Claymore and Robert Wilson.

Clintons (Legal) and Cameron Cunningham (Tax and Accounting) also advised Moola on the transaction.

“We decided to work with PwC due to their in-depth knowledge of the sector and strong track record in deal-making. Their network enabled us to reach the right decision-makers efficiently and their expertise proved invaluable. Moreover, what really impressed us was the team’s determination, commercial acumen during negotiations and strategic thinking around deal structure. Working with Jeremy, Rob, Andrew, Steve (and the wider team at PwC), we knew we were in safe hands.”

Gemma Godfrey Moola CEO

“JLT's acquisition of Moola represents yet another example of an established incumbent acquiring a high growth fintech start-up. There's an increasing recognition at board level of the big financial services firms that these fintechs have something to offer. They're leaner and faster at developing the latest technological product. Meanwhile, the fintechs are recognising that whilst their technologies have the potential to disrupt, customer acquisition is time consuming and extremely costly. Working together is the obvious solution for both parties and we wish JLT and Gemma and her team all the best with their future collaboration!”

Jeremy Sweetnam Director at PwC

Contact us

Steve Cater

Steve Cater

Head of Corporate Finance, PwC United Kingdom

Tel: +44 (0)20 7804 7029

Jeremy Sweetnam

Jeremy Sweetnam

Director, Financial Services Lead Advisory, PwC United Kingdom

Tel: +44 (0)7999 394197

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