Counterfeit goods in the UK – Consumer survey October 2013

We asked a representative sample of UK consumers 10 questions to assess their attitudes, and familiarity with counterfeit goods. The results are enlightening.

18% of our respondents say they sometimes buy fake alcohol; 16% say they buy fake medicines. Over half said they’d bought some form of fake products.

Despite 90% believing it to be morally wrong, our survey respondents were far more worried about losing their bank account details than getting caught. And the problem may get worse: younger people in general seem more comfortable with buying fake goods than elder peers.

Despite an obvious impact on jobs and the economy, is the purchase of counterfeit goods becoming ingrained in society as acceptable behaviour?