People analytics

Unlocking the power of your workforce

With a growing need for more insight into the workforce, organisations are recognising the untapped potential in what they already know, and what they could know, about their own people. It's called people analytics, and it's changing the way businesses think about everything from attracting and developing talent to employee engagement and retention.

Why is people analytics so important?

The power of digital, data and information led insight is revolutionising the way business decisions are made. The real challenge is how to make the best use of the huge volume of people data available to create meaningful insights that drive better business performance.

By using people analytics, organisations can cut through the noise and get a robust picture of what’s working and what isn’t. It takes the guesswork out of your most important workforce decisions, ensuring that you better manage people risk, match employees more smartly to jobs and are more efficient and cost-effective.


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It’s incredible how the data revolution has changed things. But having all this information doesn’t help if we can’t make sense of it.

In our business, so much of what we knew about our people was still based on intuition – not real insight. That changed when we got people analytics right.

Now we can cut through the noise and focus on the information that helps us address our biggest challenges.

I used to worry about the risk to my business of our best people leaving. Now I can do something about it.

I’d worry about understanding what motivates our top talent and how to get them to achieve their potential. Now, through analytics, I don’t.

And I’d worry about having the right people to respond quickly enough to our biggest market opportunities. Now I get the right people in the right place at the right time.

So now that the decisions we take are based on evidence, not hunches, imagine how much more we can do.

Of course, I still worry, but that’s only natural, isn’t it?

In a world exploding with potential, the way you embrace analytics will greatly affect your business.

At PwC we help you take the guesswork out of your most important workforce decisions. We help you use data to generate insight. We help you to get it right.


Realising your workforce potential

Using the power of data-led insight, people analytics helps you to make the most out of your people and deliver more value for your business.

By defining, collecting and aggregating people and business data from disparate and relevant sources, you can make decisions based on fact. We help you to do this by:

  • Defining the data that should be gathered in order to provide meaningful insight
  • Collecting data across different entities, territories, languages and currencies
  • Advising on the capture of data from your workforce via surveys, focus groups, real-time digital technologies, gamification and other engagement techniques

Through combining leading technologies with employee data, we help businesses to cut through the noise and take the guesswork out of important decisions by:

  • Analysing patterns, trends, correlations, outliers and inefficiencies
  • Assessing risks and opportunities around finance, motivation, engagement, conduct, culture, behaviours and outcomes
  • Benchmarking workforce performance relative to time, other entities within the group and relevant competitors
  • Scenario planning and predicting outcomes

Our approach boosts your ability to anticipate people issues that may affect your business and enable mitigating actions to be taken by:

  • Delivering greater visibility by reporting through a range of on-line, cloud-based, mobile, print and real-time media
  • Dashboard reporting focusing on links to business outcomes
  • Segmenting reporting in different ways, for example by entity, location, division and grade

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Contact us

Anthony Bruce
Head of HR Consulting
Tel: +44 (0)20 7213 4524

Jennifer Chapman
Tel: +44 (0)20 7212 3852

Jonathan Moses
Senior Manager
Tel: +44 (0)20 7212 2025

Karan Buch
Senior Manager
Tel: +44 (0)20 7212 2205

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