In many sectors intellectual property (“IP”) is the key differentiator and is often a company’s most valuable asset. From a brand in a consumer goods business to a spectrum licence in telecoms to patents in a pharmaceutical company, understanding the value of IP is a key consideration in the context of transactions, corporate valuations and strategic decision-making.
IP is sometimes referred to as intangible assets or goodwill. These are umbrella terms used to describe assets such as brands, patents, licensing or royalty agreements, software, technology, databases, customer contracts / relationships and trade secrets.
The valuation of IP presents different challenges to valuing businesses and shares. It requires careful consideration, the application of complex methodologies and commercial judgement.
PwC have a dedicated team of IP valuation experts with experience of valuing all types of IP.
Our experienced team of IP and intangible asset valuers apply commercial valuation principles and adopt a range of complex valuation methodologies to produce robust analysis to assist in negotiations, decision making, legal disputes and investment analysis.
We have in-depth sector experience across a broad range of industries and are therefore familiar with working alongside marketing, sales, technical and research staff to gain a deep insight into the subject IP. Our services include: