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What can business learn from sport?

A great deal takes teamwork, trust and a focus on sustained outcomes

A great deal should be a win-win for all sides. It takes teamwork, trust and a focus on sustained outcomes. We've explored the lessons businesses can take from sport, from scouting and signing the right targets to ensuring cultural fit and balancing short term-performance gains with long-term value.

Filmed in collaboration with Sky News, watch this episode now to find out why many of the biggest challenges facing business will be Better Solved Together. Watch now. 

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The expert panellists featured in this episode from our Better Solved Together series:

Nigel Wilson

CEO Legal & General

Alison Kervin OBE

Author & Former Sports Editor

Ken Walsh

UK Deals Leader at PwC

What can business learn from sport?

In the high stakes world of football, the right deal can transform a club’s season, while a smart long-term investment strategy - in the academy, coaching, facilities, players, scouting and commercial operations - can transform a whole club and the community it operates in. 

The same is true in business. An opportunistic acquisition can deliver a short-term boost to the bottom line, but it is a long-term investment strategy that will really deliver sustained outcomes and create lasting value.

Businesses can learn vital lessons from the world of sport - about the need to balance short-term performance with long-term value; about the need for the right cultural fit; and about scouting out the right targets.

“If you just look at historical financial performance, is that an indication of future success? Look at the culture of the organisation, at the engagement of their employees, how well connected are they with their purpose? What’s customer satisfaction like? What’s their innovation pipeline? Those are indicators of future success.”

Ken Walsh, Deals leader at PwC UK

The long-term view is critical, whether building a football team or a business. Players such as Marcus Rashford and Raheem Sterling show how footballers can have a value to their clubs and society which reaches far beyond the touchlines of a football field, and more businesses are wanting to find investment opportunities that will similarly add value, not just in terms of performance but reputationally. 

Visit Sky News to read the full article from our Better Solved Together series.

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Ken Walsh

PwC Deals Partner, PwC United Kingdom

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