Consumer markets
After February’s bigger-than-expected fall in headline inflation to 3.4%, the disinflation trend was always expected to slow at the end of Q1. March’s CPI figure has come in at 3.2%, thanks to lower rises for food, clothing and household goods.
The continued fall in grocery and other retail price inflation had already been widely trailed in industry data released earlier in the month. Prices for food and non-alcoholic beverages rose by 4.0% in the year to March 2024, down from 5.0% in February. The March figure is the lowest annual rate since November 2021. The rate has eased for the 12th consecutive month from a recent high of 19.2% in March 2023, the highest annual rate seen for over 45 years.
Meanwhile, widespread discounting by general retailers to clear excess stock after a subdued start to 2024 contributed to lower prices. Prices of furniture and household goods actually fell, in part reflecting cautious spending by consumers on big ticket items. We also saw more promotional activities on women’s clothing and footwear.
Core inflation - which excludes food and utilities - and services inflation in particular, are however proving much stickier, with operators having little choice but to pass on wage and other cost increases.
The question for April is whether expected inflationary rises in services categories like communications, leisure and insurance will be sufficiently offset by slower utility and grocery price inflation to meet the Bank of England’s 2% target, as most economists are still expecting.
The psychological impact of that alone, combined with rises in National Living Wage, state pension and benefits, plus a second cut in National Insurance, might provide weary consumers with the fillip they need to start spending again, after a decidedly slow start to 2024.
Lisa Hooker, Leader of Industry for Consumer Markets