Scale | Sport Tech

10 Scale-ups, 30+ industry specialists, 40+ corporates

The Programme

The Sports industry is due to grow 7% over the next 3-5 years, but a shift in consumer behaviour of younger generations to digital platforms remains a key challenge for the sector*. Working in partnership with London Sport and iSportconnect, PwC have launched Scale | Sport Tech, which aims to speed up your business growth and to make a difference in the sporting industry. We connect you to both PwC and our partners' comprehensive network of industry leaders and decision makers to help you drive commercial growth. Launching in May 2019, applications are now open, so don't miss the opportunity.

Through its three core components, we provide the tools enabling you to effectively and efficiently scale your business. Our curated events give founders the opportunity to meet and pitch to the PwC extended network of industry decision-makers, expanding your commercial opportunities. Group masterclasses provide valuable insights through a combination of PwC and industry experts, as well as learning from shared peer experiences. Finally, individual bespoke counsel including coaching and business support leaves your entire business fit to scale.

About iSportconnect:
iSportconnect is the world’s largest private sports business network for sport. With over 23,000 members, a private digital community, 30 + annual exclusive events and member-focused services, their one-stop platform helps the leading industry executives to stay at the top of their game through networking, intelligence and opportunities

About London Sport:
London Sport, backed by the Mayor of London and Sport England, are aiming to inspire 1,00,000 Londoners to become more physically active and help London become the most active city in the world.

*PwC’s Sports Survey 2018


  • Starts: May 2019
  • 10 week programme
  • London

Scale-up criteria

  • Validated product
  • Revenue generating
  • Approaching Series A and beyond

Programme structure

Programme Launch and Pitch Preparation
Showcase your business to the cohort and our expert pitch coaches
  • Meet the rest of the cohort
  • Pitch to our specialist coaches and receive valuable feedback to support your value proposition
Pitch to PwC
PwC business leaders and client owners review your value proposition
  • Our partners and sector experts assess the applications of your technology
  • Engage with PwC leaders who regularly interact with our corporate clients
Executive Evening
Connect with our indusrty executive network
  • Present your business in front of a curated room of industry executives, business leaders and PwC senior stakeholders
  • Network with senior industry leaders to drive commercial opportunities
Industry/corporate engagement and business support
  • Leverage our network to connect with business leaders
  • We dig deeper into your business to help you scale effectively through a combination of expert-led workshops, 1-to-1 connections and bespoke business support
Join the alumni community

Meet the team

Tom Hoskin

Scale-up programmes, PwC United Kingdom

+44 (0)7701 296 711


Jonathan Hollis

Scale-up programmes, PwC United Kingdom


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