The 'Sales Impact Academy' supported by PwC

Supercharge your sales pipeline

A platform to grow your customer base

Sales Impact Academy is a community and live learning membership platform for sales and marketing teams.

Triple your pipeline or more  

A unique combination of peer-to-peer learning and support coupled with live classes, ensure you are creating and executing a world-class go-to-market strategy, developing pinpoint messaging, and building an inbound and outbound lead generation machine.

Proven results from respected experts

The online classes are delivered by globally respected sales and marketing leaders from Amazon, GoCardless, UNiDAYS, and Foundry. You will learn how to apply the lead generation techniques that helped UNiDAYS and GoCardless go from zero to over £100M in combined annual sales. 

Academy Membership includes:

  • Unlimited access to over 250 live classes per year
  • Monthly sales & marketing Q&A with guest experts
  • Advanced SDR courses by Marylou Tyler
  • New classes delivered by leading experts
  • Sales Impact Academy peer-to-peer Slack community
  • Regular industry meetups & events
  • Resources Library
  • Reduced rate SDR hiring & assessment service
  • Approved Sales & Marketing Consultants


Available courses

Go-To-Market Fundamentals

What makes you special and why should anyone buy from you? This course will help you to answer that question and, more importantly, help you to identify the customers that will care.

‘Go-To-Market Fundamentals’ underpins both outbound and inbound sales and helps you to define the problem you solve - or put another way - nail your niche. During this 2 week course you will be taught how to:

  • develop your ideal target company lists,
  • build a deep understanding of your buyer persona’s ecosystem,
  • and finally, you’ll be taught how to interview customers and prospects to help you get to the absolute truth of who they are and why they buy your product.

6x1hr lessons over 2 weeks

Outbound Prospecting 

Dedicated outbound prospecting is key to building a successful sales team. Prospecting is a skill in its own right and is typically delivered by Sales Development Representatives (SDRs) who play a critical role in the creation of a predictable sales machine.

In the Outbound Prospecting course, you and your SDRs will learn how to apply best-in-class prospecting techniques in the field and be taught the strategies you’ll need to set your sales team up for continued success.

15x1hr lessons over 5 weeks

Demand Generation

Most startups and SMEs struggle to create the systems and processes that generate demand for their products and pipeline for their sales team. This course introduces a relatively new concept in B2B marketing - Demand Generation, focussing across the entire customer funnel, accounting for every touchpoint in the buyers’ journey.

Your will learn how to:

  • drive awareness of your product or service amongst your target audience
  • convert that awareness into highly qualified inbound leads and measuring the right metrics
  • work with your sales team to convert those leads into valuable customers

15x1hr lessons over 5 weeks

Sales and Marketing Alignment

Creating synergy between your sales and marketing teams is critical. Without it your hard work can be completely wasted. It's estimated 10% of revenue is lost every year as a result sales & marketing misalignment.

This course is offered to companies who sign up to both the Outbound Prospecting and Demand Generation courses so you can get the most out of your teams.  

3x1hr lessons over 1 week

Sales Impact Academy is a community and live learning platform supported by PwC. It offers globally proven sales techniques, delivered by recognised specialists, that will help you to create value in your fast growth business.  

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