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Leading in changing times: Making a difference


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Line of service highlights

We offer clients an integrated approach to our services. Our core service lines - Assurance, Consulting, Deals and Tax - have all been resilient in a difficult year. Growth was driven by increased investment in technology for richer insights and digital innovation, significant client wins and new offerings.

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Creating a technology enabled business

Head of technology and investment, Jon Andrews; technology and investments director and Women in Technology leader, Sheridan Ash and Cyber Security senior associate, Holly Rostill discuss the ways we are investing to become a leading technology enabled firm by making a difference on the issue of diversity in technology workforces, increasing access to a tech career and helping our clients increase cyber security by taking part in the uncovering of one of the largest global espionage campaigns. 

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Creating a technology enabled business

Our stories: Leading in changing times

Find out how we're creating innovative technological solutions to help our clients navigate changing market conditions and deliver exceptional client service. And read the stories of the work we've been doing with clients like Codebase and Whitbread and how our Operation Cloud Hopper uncovered a global cyber espionage campaign.

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International alliances and global network

Middle East

Our growth in the Middle East continues to be strong. We have been advising and supporting governments and businesses as they navigate some of the biggest challenges in the region, including a lower-for-longer oil price environment, the roll-out and implementation of VAT, and the impact of technology, demographic shifts and geopolitical uncertainties among others.

With over 4,000 people based in 12 different countries across our Assurance, Tax, Consulting, Deals and Strategy& businesses, we are ideally placed to help both regional and multinational clients to develop and execute their strategies in the Middle East and beyond. Examples of this include our work with the Kingdom of Saudi Arabia on the development and implementation of its 'National Transformation Plan' or Vision 2030 and helping our clients prepare for the introduction of VAT in the Gulf Cooperation Council (GCC) countries.

We continue to invest and build capacity to deliver insights relevant to the region. Through our newly-formed PwC Digital Services - a result of a strategic acquisition of one of Salesforce’s largest implementation partners in the Middle East - we are now uniquely positioned to bridge the strategy to execution gap with innovative solutions that create measurable value for our clients, supported by our business transformation capabilities.

Established in the Middle East for 40 years, PwC has firms in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates. (


In Africa, PwC is the largest provider of professional services with over 400 partners and 9,000 people located across the continent. The UK firm is now three years into its alliance with Africa which was introduced to meet the increased demand for professional services as trade and investment activities grow.

We support market activity across the continent and grow sustainable capability and capacity by funding a number of key propositions, as well as for learning and secondment opportunities both into and out of Africa. These revolve around centres of excellence in Nigeria, Kenya and South Africa and include leadership roles in Advisory, Strategy&, and the consumer and industrial products sectors.

Find out more about the UK’s alliance with Africa

Central and Eastern Europe

The UK firm is now four years into its strategic alliance with Central and Eastern Europe and strong revenue growth in the region has been achieved again this year. This is against the backdrop of a complex political and economic environment in the region, low oil prices making for a challenging market outlook.

A particular focus for investment in the region is technology, including cyber security, data analytics, Business Recovery Services and forensic capabilities.We anticipate further increase in future revenue growth opportunities, based on these investments and strengthening relationships with the CEE firm.


There are now member firms operating under the PwC brand in 743 locations across 157 countries, employing 223,468 people under the overall coordination of PricewaterhouseCoopers International Limited.

A Network Leadership Team sets the overall strategy and agrees the standards to which all member firms must adhere. PwC UK is well represented on this leadership team, as well as on the Global Leadership and EMEA Executive teams.

Robert Moritz is the Chairman of PricewaterhouseCoopers International Limited.

Find out more about Bob and the global leadership team

Our awards

Throughout 2016 and 2017, we have won a number of awards that align with our five strategic priorities. These include recognition for achieving benchmarks in diversity and inclusion, environmental performance, and technology-enabled campaigns.

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Click here to explore how what we do brings our strategy to life
Our new strategy filter shows how our strategy has come to life in FY17.
The five key components of our strategy are: delivering exceptional client value; sustainable, profitable growth; empowering our people; technology enabled; leading by example.
This section explores each component individually to highlight the impact our client work has had in creating trust and respect in society to solve important problems.
Click an element of our strategy to see our client stories and reports from FY17 in detail.

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Corporate Affairs, PwC United Kingdom

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