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Annual report 2017: Our strategy

Our purpose is to build trust in society and solve important problems. This focus informs the services we provide and the decisions we make. We know that to achieve this we need to be innovative, responsible and attract outstanding people, and this is recognised in our strategic aim to be ‘the leading professional services firm’.

Demonstrating genuine leadership is more important to us than size or short term revenue growth. This is reflected in our KPIs and it is a differentiator that we are proud of.  We invest in innovation and long-term growth, and we manage our business for quality, profit and sustainability.

Our strategy is built around five priorities: be technology enabled; deliver exceptional value to our clients; empower our people; lead by example and invest in sustainable, profitable growth.

Our people remain central to our business model. Attracting the right talent continues to be paramount and as a progressive employer we will continue to develop a diverse and agile workforce who feel empowered to be the best they can be.

You can view how our activities this year align to our strategy and more about each of the five strategic priorities by using our ‘strategy filter’ which will pop up at the bottom of your screen when you scroll down the page.

PwC strategy and business model
Click here to explore how what we do brings our strategy to life
Our new strategy filter shows how our strategy has come to life in FY17.
The five key components of our strategy are: delivering exceptional client value; sustainable, profitable growth; empowering our people; technology enabled; leading by example.
This section explores each component individually to highlight the impact our client work has had in creating trust and respect in society to solve important problems.
Click an element of our strategy to see our client stories and reports from FY17 in detail.

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Corporate Affairs, PwC United Kingdom

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