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Sheridan Ash - getting women passionate about tech

In her role as Women in Tech leader, Sheridan champions the need for PwC to have more women in the technology workforce within our own business, as well as encouraging our clients and business more widely to address this gender imbalance.

She talks about the events she’s held with schoolgirls at the Science Museum in London and the newly launched PwC Technology Degree Apprenticeship with the University of Birmingham and the University of Leeds.  

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Sheridan Ash - getting women passionate about tech

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I’m Sheridan Ash and I’m the Technology and investments director at PwC.

And the key thing that I do every day in that role, is I look at our strategy around how we use technology with our clients, but what I also do is look at how technology is disrupting us as a business.  My favourite role though is that I’m the women in tech leader.

I set up Women in Tech because it was pretty obvious to me that at PwC, that we didn’t have enough women in the technology workforce. And I felt this was something we needed to address and tackle.  So I wrote that email, I sent it to a couple of people and it ended up literally going around the whole world.  So it went to the US guys as well and it went everywhere and that’s how it started,  so once I put myself and my opinions forward it went from there. And we built a sort of small team.  

To raise the profile of this issue, earlier this year we held 2 events at the Science Museum, and the first event was so exciting, we got 80 school girls in and we had them in there for the whole day, we did lots of things with them to inspire them to get into technology.

One of the things that I’m most proud of that we’ve done this year, is we’ve developed a PwC Technology Degree Apprenticeship and we’ve been doing that with the University of Birmingham and the University of Leeds.  And we really see this as one of our key ways of getting more women into tech.

I really do want to make a difference and I believe you can only do that by working together across businesses, across industry, with Government and with educators, that’s how we’ll really make an impact.

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