Annual report 2018: Our culture and values

Our purpose - to build trust in society and solve important problems - reflects ‘why’ we do what we do. Our strategy provides us with ‘what’ we do. But ‘how’ we deliver our purpose and strategy is what differentiates us and sets us apart and that is driven by our culture, values and behaviours.

To successfully deliver on our strategy, we need to have the right culture. How we interact with each other, our clients and our stakeholders drives our culture.

We already have a strong culture, but it needs to evolve to ensure our firm is fit for the future and a place where our people can ‘be the best they can be’.

The global values, developed with insights from people across our global network align well with our desired culture in the UK. We have been embedding these values, underpinned by empowerment, as our key cultural themes.

This culture is being embedded across our business from leadership role modelling and communications through to policies and processes. The behaviours that underpin this culture are also being embedded into the development, appraisal and reward processes.

We want to empower our people to be the best they can be and to focus on building client relationships, making connections and using their judgement to deliver exceptional client service.

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Annual Report enquiries
Corporate Affairs, PwC United Kingdom
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