Sustainably is a broad topic so it’s important that we concentrate on the key priorities for our business. This helps us to align time, resources and investment to activities where we can have the most impact, whether in our direct operations, our supply chain, or through our community programmes.
We originally developed our sustainability materiality matrix in 2011 to help us identify and prioritise these areas, based on extensive consultation with our stakeholders, through surveys and interviews with our people, potential recruits, regulators and NGOs, and some additional desk research. This shaped the four focus areas for our sustainability strategy for 2013-2017.
It also influenced our approach to sustainability reporting over that period. Over the years we’ve developed metrics and targets in each focus area to measure our progress, and to meet the evolving expectations of our stakeholders. We concentrate on the highest priority items in our digital Annual Report and give a more detailed review in these corporate sustainability web pages and in our sustainability scorecard.
We review the matrix regularly to ensure that our sustainability agenda remains relevant as our business and the external context continue to change. As a result of our review in 2017 we’ve refreshed it to reflect the issues that are front of mind for our stakeholders in the current context - see below. This has formed a key input to our new Responsible Business framework for the next five years. We intend to align our reporting to this new framework from 2018.