PwC & UP Ventures launch the Future of Health programme with executive evening - Transforming health through scalable innovation


The healthcare landscape is rapidly changing and PwC truly believes that smart collaborations and partnerships are key to its success. PwC are excited to support emerging talent on their growth journey as they shape the market and as such partnered with UP to deliver the Future of Health; a unique scale-up programme to identify and nurture fast-growth health startups.

With the programme hub in Salford, Greater Manchester, it is split across two recognised major innovative health locations, the other being London. Partnering with both Bupa and Salford Royal NHS Foundation Trust has given access to some of the world’s leading Private and Public sector brands, to enable the startups to navigate into and discover opportunities with large organisations.

The exclusive executive mentor event marks the official launch of the programme, where the cohort of high potential health scale-ups pitched their business to a room of carefully curated industry decision makers who are looking to collaborate with their innovative ideas and solutions.

The startups have already taken part in fantastic masterclasses from some of the leading specialists both within and outside the industry, from sales & marketing through to navigating the public/private sector, combining this with extensive corporate introductions and guidance from industry specialists within PwC and UP, is all aimed to increase sales pipeline. Over the coming weeks the companies will be meeting the executives 1 on 1 to develop any potential pilots and commercial opportunities before pitching to investors and the wider community in both Manchester and London.

The evening, hosted at The Landing, MediaCityUK, saw our Spring ’17 Cohort; 9 promising health scale-ups from around the World, pitch their business and showcase their products to a selected audience of cross industry executives.

Iwan Griffiths, North West Chairman at PwC, said:

“Collaborating with innovative health businesses and connecting them to our client base provides great opportunities for all involved as well as the wider population who use health services. Salford, Greater Manchester and the North West is at the forefront of health reform and has a thriving startup community which we are keen to support through The Future of Health programme.”

Danny Meaney, founder of UP, added:

“UP builds and scales businesses that have the ambition and potential to change industries. The Future of Health is a great example of that, by connecting large organizations seeking to create real impact through more effective innovation to our exciting cohort of scale-ups, led by highly driven entrepreneurial teams, we can drive commercial opportunities on both sides.”

The 9 scale-ups changing the future of health are:

11 Health is a connected medical device and SaaS company. Built by patients, designed for the patient and healthcare professional to increase quality of life through real time data.

Aerobit is a smart IoT led Asthma Platform coupled with smart hardware empowering patients to take control of their treatment and keep doctors and family members in sync. 

Altogame has a vision to break down the barriers and enable people to go beyond the obvious together. It’s massive virtual multiplayer games and simulations change the way people innovate, collaborate and learn together.

Cera is a multi-award winning care provider that was founded with the aim of delivering excellent, consistent and transparent care for people of all ages in the comfort of their own homes.

HiMOTIV is an award-winning workplace wellbeing platform integrating with popular wearables to enable a happier, healthier, more engaged and productive workforce.

Kafoodle is a FoodTech bringing a love of food, the nimble use of data and an unstoppable desire for transparency to liberate the way we both create and consume meals.

propeller is a smartphone app that empowers healthcare professionals to communicate quality improvement ideas directly to senior management. A motivated workforce leads to better patient outcomes and improved financial performance.

UNIQUEDOC is built to meet the needs of healthcare professionals. UNIQUEDOC is an intuitive, visually engaging, integrated intranet communications platform enabling healthcare professionals to securely connect across the world.

WellCare is a second opinion services platform to WorldCare International and The WorldCare Consortium made up of a group of top-tier teaching research hospitals across North America.

Nigel Howlett, UK Private Business Innovation Leader at PwC, concluded:

“Collaboration and partnership is at the heart of successful innovation and we look forward to launching many more of these programmes to support emerging talent and help them scale.”

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