In the Blue World, corporate is king
In the blue world, big company capitalism rules as organisations continue to grow bigger.
- Organisations see their size and influence as the best way to protect their profit margins against intense competition from their peers and aggressive new market entrants.
- Corporations grow to such a scale, and exert such influence, that some become more powerful and larger than national economies.
- It's a world where individual preferences take precedence over social responsibility.
In the Blue World, it’s a world of extreme talent
In this world, a corporate career divides the haves and have-nots.
- Extensive use of automation and AI enhance productivity and quality, but humans are still in demand.
- Exceptional people are in high demand, so employers secure a core group of pivotal high-performers by offering excellent rewards. But workforces are lean and organisations bring in flexible talent and skills as and when they're needed.
- Human effort is maximised through the use of physical and medical enhancements. And sensors and data analytics continually measure, analyse and optimise performance at every step.
- Rewards in this world are high, but the price workers pay is their data. Data is used to predict performance and anticipate people risk.