Northern Ireland shoppers are the canniest in the UK when it comes to planning for Black Friday and Cyber Monday shopping deals, according to a survey from PwC.
A survey of UK adults found that 41% of Northern Ireland shoppers would be interested in purchasing on Black Friday or Cyber Monday, but only if they got a good deal, That compares with 32% nationwide, although 30% of local shoppers said they either plan to avoided the events completely or just aren’t interested.
The Black Friday and Cyber Monday promotional weekend is an import from America’s Thanksgiving weekend sales and fall on Friday 24 November and Monday 27. November respectively According to PwC, this year’s retail activities will be most popular with the younger generation of shoppers. Over two-thirds (70%) of shoppers under 25 say they are interested in participating in the forthcoming weekend’s sales.
Across the UK, Londoners intend to spend the most - an average of almost £300 - whilst close to half of shoppers in Northern Ireland (44%), will spend between £101 and £250, although 12% of local bargain hunters say they will spend up to £500. Around 60% of local people who plan to buy anything, say they will shop primarily for themselves, although 66% say that are also planning to purchase something for family members. UK-wide, respondents said they would shop primarily for the family.
Northern Ireland people are the UK’s top-shoppers for technology and electricals, with 67% of Northern Ireland shoppers who intend to part with their money over the Black Friday weekend saying they’ll spend most on tech. That’s more than the other regions like the West Midlands (38%), and even London (44%), with half of shoppers (50%) across the UK looking for bargains in technology and electrical.
Paul Terrington, PwC regional chairman in Northern Ireland and head of UK regions said:
Key survey findings include:
PwC says that many Black Friday sales have already begun and will extend past the weekend, turning into 'Black Fortnight' in some sectors. While perhaps due in part to subdued October sales, it also reflects more planned promotions over this period.
However, the latest edition of the consumer magazine Which, warns that not all Black Friday deals are what they appear. Which tracked the prices of 35 of last year’s tech, home and personal care products over a year and found that 60% of the products were at the same price or cheaper at other times in the year.
Nonetheless, observers still expect another year of Black Friday sales growth in the UK. However, it does fall comparatively early this year, before pay day for many consumers, which may present a cashflow issue for some shoppers and could result in slightly more muted growth.
Paul Terrington said:
Notes to editors:
The report is based on an online survey of over 2,000 adults from across the United Kingdom. The survey was conducted by Opinium for PwC in November 2017 and the sample has been weighted to reflect a nationally representative audience.