PwC acquisition expands Belfast-based global research arm

PwC has today [2 August 2017] announced that it has acquired the UK research business, Optimisa Research, significantly expanding the capacity of its existing Belfast-based global research to insight consulting business.

Together the new merged operation will become PwC Research, providing connected insight to local, national and international businesses. PwC Research will continue to have its headquarters in PwC’s Belfast office at Waterfront Plaza.

The deal provides PwC clients with significantly increased qualitative and consumer-led research capabilities. It will also strengthen the national and regional reach of PwC Research with additional capacity in London, Belfast and Leeds.

Optimisa Research is a full service agency with offices in London and Leeds and has over 30 years' experience in conducting qualitative and quantitative projects. The company has an annual turnover of around £4m and employs forty-five staff, all of whom join PwC from today, operating from offices in Leeds and London.

PwC’s research to insight consulting business is a global Centre of Excellence for research, insight and analytics and is based in Belfast, delivering research services for global clients, ranging from Fortune 500 companies to national governments. With the acquisition of Optimisa, the new business, PwC Research, will now comprise more than 100 research professionals and analytics consultants in Belfast, Leeds and London.

Announcing the acquisition, PwC Northern Ireland partner and PwC Research leader, Honor Mallon, said:


“Incorporating the extensive skills of the Optimisa team with our existing business is key to differentiating our service and accelerating growth.


“We are already providing research and insight to PwC clients globally and this acquisition will expand our capacity to deliver integrated quantitative and qualitative insights to both business and consumer-facing clients. Optimisa has distinct strengths in the financial services sector - a key industry sector where we are already particularly active.


“Based in Belfast and with offices in London and Leeds, the combined business will give us unrivalled market differentiation and allow PwC Research to expand our services and grow our export market. By merging our business expertise, research capability and data analytics we can provide insight that will help organisations worldwide, make better strategic decisions”.


Marco Amitrano, UK head of consulting at PwC, added:


“This acquisition marks not only a significant addition to our research capabilities, supporting ambitious growth plans over the next few years, but also supports our strategic priority to bring more connected insight to our clients as they tackle increasingly complex business transformation challenges and seek opportunities for growth that arise from disruption in their industries.”


Following the acquisition of Optimisa, the combined PwC Research business will have specialist knowledge in sectors including retail, utilities, banking and financial services. These will include business-to-business (B2B), business-to-consumer (B2C) and business-to-employee (B2E) research, supported by strong data analytics, and PwC’s global consulting expertise.



Notes for editors

Find out more about the acquisition and the expanded PwC Research business.

About PwC Research

PwC Research is PwC’s global centre of excellence. Based in Belfast, and with offices in London and Leeds, it provides B2B, B2C and B2E research, evidence-based insight and data analytics to national and international clients including highly regulated businesses such as financial services, utilities, technology and pharma.

PwC Research specialises in providing evidence and insight that can drive strategic change, support decision-making and help organisations mitigate risk and build trust into their core business processes. The business specialises in providing research and insight that helps highly regulated businesses to meet compliance requirements, identify service performance gaps and better meet the needs of customers.

Contact us

John Compton
Corporate Affairs, Northern Ireland and Deputy Head of UK Media Relations
Tel: +44(0)7799 346 925

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