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Welcome return of NIWFA Super Cup with three-year sponsorship from PwC

Building on the success of women’s football in Northern Ireland, local clubs have welcomed the return of the Super Cup competition after professional services firm PwC took to the field with a three-year sponsorship agreement.

Interest in the game is on a high after Northern Irelan'd senior women's squad qualified for the Euro 2022 tournament for the first time in its history. Described as a story fit for Hollywood with a team made up of nurses, a prison officer, a university secretary and workers in B&Q and Lidl - their success has captivated the public.

The return of the Super Cup is seen as an important step in continuing to boost the game and increase participation at all levels. Entries have now opened for clubs to enter the draw for the first round, with the exception of Championship clubs who have byes until a later stage.

It is the latest in PwC’s engagements in the local community, such as its suicide-prevention initiative Into Tomorrow, partnering on the 2020 Belfast Black Santa digital campaign and supporting foster children with Barnardo’s NI.

Lynne Rainey, PwC NI Purpose lead, said the sponsorship underlines the firm’s commitment to increasing diversity.

“Sport is such an important part of building communities and we’re delighted to play a part in the drive to increase women’s participation in grassroots sport. It was a real joy for me to watch and follow the journey of the NI Senior Women’s team through the Euro 2022 qualifiers, and their success should inspire girls and young women to have a go. We share the ambition of the NI Women’s Football Association to be a positive force in society and create inclusive opportunities for women at all levels.”

Valerie Heron, NIWFA League Chair, commented:

“On behalf of everyone at the NIWFA, can we extend our sincere gratitude to PwC for its generous sponsorship and we look forward to working together with them to continue to build the sport of women’s football in Northern Ireland.”

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