We’re immensely proud to be sponsoring PwC’s Under 25s Club at The Old Vic theatre. Since starting the scheme back in March 2012, over 10,000 tickets have been sold to young theatre-goers, taking us one step closer to our shared goal of making the performing arts open to people of any age, income or background.
The musical Kiss Me, Kate is currently playing to rave reviews at The Old Vic. It’s a fast-paced, raucous – and extremely funny – show, based around the tale of a company reworking Shakespeare’s The Taming of a Shrew into a 1940s musical.
We sat down with its two leads, Hannah Waddingham and Alex Bourne, to talk about why theatre is so important in these tough times, how discounted tickets are such a boon for younger theatre-lovers and how they both got the acting and singing bug.
Sheridan Smith is no stranger to the London stage. She wowed audiences in her Oliver award-winning role as Elle Woods in Legally Blonde The Musical, was voted Evening Standard Best Actress and earned another Olivier award for her role in Trevor Nunn’s Flare Path, and has been winning plenty of critical praise as the eponymous heroine in Ibsen’s Hedda Gabler at The Old Vic.
We caught up with her to find out why she’s so passionate about theatre, why we all need a little escapism in our lives and how The Old Vic’s Under 25s Club has brought the joy of the theatre to a whole new generation of younger people.
We’ve been working alongside The Old Vic theatre for a year to sponsor the PwC Under 25s Club. Since we became headline sponsors we’ve helped 20,000 young people access the arts. And we’re very proud to have made 100 tickets for every performance at The Old Vic available for just £12 to people aged under 25.
As part of our one-year anniversary celebrations, we caught up with two of the principle cast members of the current production at The Old Vic, The Winslow Boy, to hear about their experiences of the PwC Under 25s Club. We sat down with Henry Goodman and Nick Hendrix to talk about the unique experience of theatre, the need for sponsorship of the arts and how acting can teach you so much about the human condition.
We’ve been the proud sponsors of the PwC Under 25s Club for over a year now. In that first year, we’ve made over 19,000 tickets available to anyone under 25, making sure that young theatre-goers have access to subsidised tickets to shows at The Old Vic theatre.
Our support of The Old Vic will continue throughout 2013 and beyond, bringing theatre to an ever-wider audience. With this in mind, we decided to catch up with some of the younger generation of acting talent to hear their views on the future of the theatre and the arts.
We sat down with Lloyd Everitt and Beth Cooke, both currently starring in Mark Rylance’s production of Shakespeare’s Much Ado About Nothing, to talk about the need for sponsorship of the arts, the importance of theatre for all and the feeling of family that comes from being part of a cast of like-minded actors.