Innovation in mobile devices and the rapid growth of mobile applications has driven the communications market into a new and exciting era. The question now is what role will apps play in the future?
Looking beyond mobile, do they have the power to shape and drive entire industries? And if so what role will communications service providers (CSPs) play in driving this and what are the opportunities to enter new markets and access new streams of income?
In this joint paper and video from PwC and HP, we'll examine the challenges and some CSP strategies for competitive success - like exploring innovative pricing strategies, leveraging app use across devices from handheld and tablets to home computers, and providing wireless apps services within the home.
Implications for communications service providers
In this video, Kenny Fraser talks to Jim Davies and Ole Krogh Buus (HP) about the role of communications service providers in an apps driven world.