What are the top priorities for UK CEOs in 2018?

21st CEO Survey - UK findings

Staying competitive in a fast-changing, fractured world

UK findings in PwC’s 21st CEO Survey reveal a leap in confidence about the future. The proportion of CEOs optimistic about economic prospects has more than doubled to 36%, and they are even more confident about their own businesses, with 88% of UK CEOs anticipating growth in the year ahead.

Increased positivity is tempered by concerns in key areas, including uncertainty in the global trading environment and emerging technology issues, notably cyber security.

Our findings, based on a global sample of 1,293 leaders – including 193 UK CEOs – suggest that most are aligned with their global peers in seeing a high level of fragmentation and are focusing on ways to manage these trends proactively, while fostering growth.


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Our story

Global context: How macro-economic factors define the operational environment

UK CEOs are keenly aware that their actions will take place in a rapidly changing global economic environment – and they have differing views on what this means for them.

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​Disruptive tech: The influence of disruptive tech on organisations, people and decision-making

UK CEOs are clear about the importance of emerging technologies to key areas of their own businesses. They understand the need to identify and acquire key skills and to make disruptive technologies work for them in achieving competitive advantage.

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​The right toolkit: ​From digital skills and technology investment, right through to personal development in the boardroom

UK CEOs are increasingly clear about the ‘key tools’ they need to execute their business strategies in an increasingly fragmented world. They are looking at people development, identifying new, highly specialist skills, continuously scanning the market for emerging technology expertise, as well as accessing new capabilities through acquisition or partnerships.

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Trust: The strategies that help in winning broader support and keeping the business fit for purpose

Perhaps the most striking aspect of the survey as it relates to the UK is to be found in ‘The Trust Agenda’, and this is itself directly linked to the need for all businesses to develop a clear and credible purpose for their organisation.

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Explore the data below

Use our data explorer tool to view how CEO's responded to our 21st Global CEO Survey.

Do CEOs believe global economic growth will improve, stay the same, or decline over the next 12 months?

Kevin Eliis Kevin Ellis

Kevin Ellis

Chairman and Senior partner

Tel: +44 (0)20 7804 4102