22nd CEO Survey – UK findings


What are the top priorities for UK CEOs in 2019? This year's survey is the first in an exciting new series of insights and opinions designed to give you the competitive advantage: Connected Intelligence.

Find out what's on the mind of UK CEOs

Our Global Chairman Bob Moritz and our UK Chairman Kevin Ellis have unveiled the results of our latest PwC Global CEO Survey from Davos. The 22nd edition of this exclusive client insight brings to life the key opportunities and challenges facing our most senior business leaders today.

Find out more about Connected Intelligence

Key themes emerging


Optimism about their organisation’s growth over the next 12 months is high for UK CEOs, with 82% confident about their revenue prospects.

However, this is down by 6% from last year, when 88% expected to see revenue growth within the year.

Irrespective of market conditions, there are always opportunities for growth. By investing in talent, technology and developing new business models, companies can adapt, innovate and keep moving forward.


61% of UK CEOs expect to increase headcount in 2019, compared with 53% globally, fuelled by a desire to access key skills.

The availability of skills meanwhile is the top business concern for UK business leaders at 79%.

Organisations must work harder to identify, nurture and retain the right skills for the continually evolving digital age.


UK CEOs agree that AI will significantly change the way they do business in the next five years.

But at this point in its adoption curve, only 2% of UK CEOs have introduced AI initiatives wide scale. And 36% have no plans to pursue any AI initiatives in the next three years.

With the fourth industrial revolution well underway, AI and disruptive technology present a huge opportunity for growth and business can lead the charge by preparing for and adopting AI technology.

Be the first to get access to deeper insights

This year, in the UK, our survey data will be connected to wider insight gathered from a variety of markets, experts and business leaders from around the world.

Connecting this intelligence will offer deeper perspectives and informed opinions for everyone. After all, insight is powerful. But it’s what you do with it that counts.

Find out more about Connected Intelligence

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Kevin Ellis

Chairman and Senior Partner, PwC United Kingdom

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