Driving growth and value through innovation and digital transformation
Technology, media and telecommunications
Emerging technologies like cloud, AI and 5G are reshaping industries and creating opportunities for radical transformation. Technology, media and telecom businesses aren’t just feeling the effects of innovation—they’re leading the charge.
Sustainable growth comes when you have the right advice, insights and infrastructure. And when it comes to digital and data, it’s people, clear direction and a sound strategy that turn potential into progress.
We help you understand the impact of change, move with purpose and protect trust in your brand—backed by expertise in deals, tax, regulatory matters and audit to secure a lasting commercial advantage.
Value in motion
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From workflow to work: how AI rewrites the software business model
Discover how AI is transforming the software industry, expanding market opportunities beyond traditional tech budgets. Learn why adapting business models, embracing innovation, and focusing on outcome-driven strategies are crucial for future success in the evolving software era.
Global Entertainment & Media Outlook 2026–30
The E&M industry’s global revenue will grow to US$4.2 trillion by 2030, fuelled by technology and live events.
Global M&A trends in technology, media and telecommunications
AI, gaming, and digital infrastructure are redrawing technology, media, and telecommunications dealmaking. Buyers and investors now increasingly favour strategic control, scaled platforms, and selective public-market exits.
The Future of Software
AI is rewriting the software playbook - expanding into labour-driven markets, driving a shift to systems of action, and reshaping product, R&D, GTM, and success metrics.
CEO interview with Lee Perkins, Civica
The number one job for a business leader is to create, support, develop and add new leaders to your organisation, says Lee Perkins, CEO of Civica, a specialist provider of public sector software, supporting critical services for citizens around the world.
CEO interview with Graham Charlton, CEO, Softcat
UK CEOs have a renewed focus on building the foundations for tech success, says Graham Charlton, CEO of IT infrastructure and services provider Softcat. This follows a short pause while business leaders took stock of AI and its implications, and planned the right route forward given increased pressure and scrutiny on their investment decisions.
Contact us
Partner, Technology, Media and Telecommunications Industry Leader, PwC United Kingdom
Tel: +44 (0)7738 310080
