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Consumer markets 

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Consumer markets are being fundamentally reshaped. We’re seeing structural changes in consumer behaviour, intense competition and innovative technologies - at a time of trade disruptions and geopolitical uncertainty.

We help consumer-facing companies navigate these challenges so they can deliver meaningful and sustainable results. We’ll partner with you to embed resilience across your organisation, capitalise on growth opportunities and make the most from new technologies.

Our experience runs deep across retail, consumer and leisure. And it’s backed by leading capabilities in consulting, deals, assurance and tax - and the latest technology, powered by AI.

Video 12/11/25

Value in motion

There’s a shake-up coming for businesses, as a once-in-a-lifetime mix of possibilities and constraints ushers in a decade of innovation and industry reconfiguration.

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Contact us

Sam Waller

Sam Waller

Leader of Industry for Consumer Markets, PwC United Kingdom

Tel: +44 (0)7850 515966

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