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Partner, UK Technology Industry Strategy Leader, PwC United Kingdom
Barry is a Partner with Strategy& in London. He leads the global technology industry and pricing strategy practices, and is a leader in the private equity practice.
He has extensive experience advising on corporate strategy, growth, go-to-market and pricing. He also advises private equity firms on strategic and commercial due diligence and value creation.
Barry is an expert in the technology industry with extensive experience in software and IT services. He has published various thought leadership articles on technology and strategy and is frequently quoted in the press. Recent publications include SaaS Software Pricing Excellence and Information Security 2020 – Evolution or Revolution? He has also chaired panels at various international conferences.
Prior to joining Strategy&, Barry was with Ultra Electronics plc in various engineering and business development roles. Previously he was an aerodynamicist with BAE Systems.
Barry studied Aeronautical Engineering at Imperial College and business at the MIT Sloan School of Management.
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