Crisis Management - Director, PwC United Kingdom
Bobbie is a crisis and reputation management specialist, providing advice on high impact strategic risks and managing uncertainties, crises and issues, whether as a result of geopolitical, economic, financial, cyber-related events or through corporate issues.
She has spent her career supporting clients to prepare for and respond to issues, incidents and crises across highly regulated sectors, including energy, financial services and pharmaceutical.
Bobbie regularly delivers coaching, training and complex exercises for a range of teams including the C-suite and operational teams.
She has also advised organisations through live crises including cyber-attacks, product recalls, manufacturing, supply chain disruption, industrial action and health and safety incidents.
Prior to joining PwC she worked in consultancy leading on large-scale crisis management programmes and has held in-house roles leading on crisis communications and issues management.