David Trunkfield

David Trunkfield

Hospitality and Leisure Leader, PwC United Kingdom

David leads the UK Hospitality and Leisure industry group for PwC, and is a partner in our strategy practice. David has 19 years' experience of strategy consulting, working with clients across the hospitality and leisure industries. Functional areas of experience include Corporate and business unit strategy development, particularly in an evolving regulatory or technology environment; and Commercial due diligence, vendor assistance, and strategic planning.

David has extensive experience across all areas of hospitality and leisure, including betting & gaming, pubs and restaurants, hotels, travel, gyms, and multi-site leisure. David is regularly featured in the trade and national press, and is a regular speaker at industry conferences.


  • Retail
  • Consumer
  • Leisure


  • Betting & Gaming
  • Pubs & Restaurants
  • Hotels
  • Multi-site Leisure
  • Travel & Tourism