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David Trunkfield

David Trunkfield

UK Hospitality, travel and leisure Leader, PwC United Kingdom

David leads the PwC UK Hospitality, Travel and Leisure industry, is our global Gaming leader and a strategy partner. He has advised a wide range of companies across this dynamic industry as well as Private Equity firms looking to invest.  David has experience across the full breadth of sectors from fitness clubs, pubs, restaurants, sports, betting and gaming, travel and tourism, hotels, cinema to theatre.  His particular interests lie in the impact of digital technology on business models, how to harness digital to transform, the impact of regulation on corporates, governments and regulators and growth strategy - especially expansion into new geographies or markets.


  • Retail
  • Consumer
  • Leisure
  • Hospitality


  • Betting & Gaming
  • Pubs & Restaurants
  • Hotels
  • Multi-site Leisure
  • Travel & Tourism
  • Sport