Jez Bassinder is PwC UK's Chief AI Officer. In this role, Jez brings together PwC's business, technology and industry expertise to help clients identify where AI can create value, build the capabilities needed to adopt it responsibly and embed the technology across their organisations.
His work is focused on helping UK organisations move beyond experimentation with artificial intelligence to deploying it at scale, translating AI investment into stronger performance, better experiences and long-term transformation.
Jez spent almost 30 years at IBM, where he led generative AI consulting in the UK and Ireland. Across a career spanning AI, analytics, digital platforms, sustainability and workforce transformation, he has advised organisations on using technology to reshape customer engagement and business performance. His senior roles included leading IBM’s UK and Ireland Customer Transformation and Commerce business, Salesforce consulting business, and Digital Consumer Products, Retail and Travel & Transport business. He was also an active member of IBM’s global industry leadership, recognised for his expertise in consumer industries.
A recognised voice on the relationship between people and technology, Jez has spoken at the World AI Cannes Festival and Retail Tech Week, and delivered a TEDx talk, "Weaving People and Digital Minds". He works closely with clients across industries on complex, technology-enabled transformation, with a particular focus on how AI can be adopted responsibly and at scale.
Jez began his consulting career at PwC. He holds a Master's degree in Natural Sciences from the University of Cambridge and a Diploma in Strategy and Innovation from the University of Oxford's Saïd Business School. He is a Chartered Management Consultant and a Fellow of the Royal Society of Arts.
