Sam Waller

Sam Waller is PwC UK’s Leader of Industry for Consumer Markets and a Consulting Partner, with nearly 30 years of experience advising multinational organisations across retail, consumer goods, hospitality, leisure, sport, transport and logistics.

Sam leads PwC’s cross-sector and cross-service collaboration in consumer markets, helping clients navigate disruption and unlock growth. His work spans digital transformation, post-deal value creation and carve-outs - supporting clients to stand up new businesses with modern technology and agile operating models. He is particularly focused on helping leaders respond to cost pressures, regulatory change and evolving consumer expectations.

A regular host of C-Suite forums, Sam convenes industry leaders to share insights and debate the trends shaping the future of consumer markets. He is also responsible for several key client relationships and takes a leading role across PwC’s flagship thought leadership programmes.