Sida Yin
Senior Manager
PwC United Kingdom
Sida specialises in advising clients on competition related matters and supporting them with in-depth economic analysis.
She has a worked on a number of major market studies and is an ex-regulator with a background at the Financial Conduct Authority and Payment Systems Regulator in the UK.
As an ex-policy maker, Sida has in-depth understanding of the process associated with conducting market studies and market investigations across different sectors.
Sida is also experienced in leading analysis using different economic models and working with multi-disciplinary teams.
